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May 25 2012
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Meet-Ups

May 2012 Meet-Up – Checkout Optimization – Shopping Cart User Experience

Thank you again to everyone who made it out for the May Meet-Up of Shame On UX. It was only our second event but we boasted nearly 30 people and had a great conversation. I continue to get excited as I think about all of the possibilities for education and engaging conversation from this growing community of enthusiasts.

The Key Stats from the May Meet-Up were:

  • 2012 Average Shopping Cart Abandonment Rate = 72.31% (Source: Invesp)
  • Top Reason Shoppers Abandon Carts: Didn’t want to pay shipping costs (Source: Forrester Research)


Twitt
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Apr 22 2012
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Meet-Ups

Shame On UX Philadelphia – April 2012 Meet-Up

First of all I would like to thank everyone who came out for the inaugural launch of Shame On UX, I had a great time!

For our very first meet-up we focused the discussion on the general principles that should guide thinking about user experience:

  1. It should be easy to like
  2. It should be easy to understand
  3. It should be easy to use
From here we jumped into one of my favorite user experience cases from Jared Spool, about the $300 Million button, and used this dive into the importance of delivering the right perceptions to the end user. To help get through some of the initial dialog and to archive the first batch of Shame Cases, I created a slide deck:


We used these 8 Shame Cases to talk about where these experiences went wrong, and what could be changed to save them, here are the insights we came up with:

Shame Case 1: Delta Airlines
Shame Case 2: Facebook
Shame Case 3: ConfirmIt
Shame Case 4: GetResponse
Shame Case 5: World Golf Tour
Shame Case 6: American Airlines
Shame Case 7: Strategic Websites
Shame Case 8: Windows Error Messages

Twitt