May 2012 Meet-Up – Checkout Optimization – Shopping Cart User Experience

Thank you again to everyone who made it out for the May Meet-Up of Shame On UX. It was only our second event but we boasted nearly 30 people and had a great conversation. I continue to get excited as I think about all of the possibilities for education and engaging conversation from this growing community of enthusiasts.

The Key Stats from the May Meet-Up were:

  • 2012 Average Shopping Cart Abandonment Rate = 72.31% (Source: Invesp)
  • Top Reason Shoppers Abandon Carts: Didn’t want to pay shipping costs (Source: Forrester Research)